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make it better Foundation Partners with Pointstreak 5050 & The Safeway Foundation

Nov 6th, 2013

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Raffle benefits the make it better Foundation and five local non-profits

PORTLAND, Ore. – The make it better Foundation is partnering with The Safeway Foundation and Pointstreak 5050 to introduce an innovative, charitable fundraising platform and a unique, new game-day experience for fans. The 5050 Rip City Raffle will be held at the Moda Center during every home Trail Blazers game during the 2013-14 season.

“Our fans continue to be tremendously generous in supporting the work of the make it better Foundation,” said Traci Rose, CEO of the make it better Foundation. “The Rip City Raffle provides us a new and unique way in which the team can join with our fans to make an even bigger impact on the lives of deserving kids throughout Oregon and SW Washington.”

The 5050 Rip City Raffle will be managed by the make it better Foundation and staffed by volunteers from Safeway, AC Portland, All Hands Raised, Big Brothers Big Sisters Columbia Northwest, Boys & Girls Clubs of Portland Metropolitan Area and Urban League of Portland Young Professionals.

“Safeway is thrilled to be partnering with the Portland Trail Blazers to raise funds for some of the Portland area’s most effective and impactful non-profit organizations,” said Steve Frisby, President of Safeway’s Portland and Seattle Divisions. “The Safeway Foundation has always been dedicated to supporting organizations in the communities our stores serve, and joining together with the make it better Foundation is another fantastic avenue to enhance this support.” 

Each 5050 raffle will begin 90 minutes prior to the start of the game and continue until midway through the third quarter. The winner will be announced during the fourth quarter, and that person will receive 50% of the total money raised that night. The remaining 50% will benefit the make it better Foundation with half of those proceeds split evenly among the partnering non-profits.

Raffle kiosks can be found on the main concourse at Entry A7 and on the 300 level concourse at Entry C31. In addition, volunteers with portable handheld devices will sell tickets on the main concourse, Club level, Suite level, Courtside Club, 300 level concourse and designated outside locations. Only cash will be accepted for raffle tickets.

“We’ve had great success with many professional sports franchises and foundations in helping them raise significant charitable dollars through Pointstreak’s platform,” said Pointstreak 5050 President Kevin Lovitt. “Knowing the support and passion that Trail Blazers fans have for their team, I have no doubt that this program will be a huge success and bring even more excitement to Trail Blazers games.” 

The make it better Foundation was established in 2009 with the vision to bring the team together with its fans to lend valuable assists to children and their families where they Live, Learn & Play. The 5050 Rip City Raffle is just the latest of a number of initiatives created by the Foundation focused on making it better for kids in Oregon and SW Washington.



Founded in 2001, The Safeway Foundation supports causes that impact our customers' lives. Our stores provide the opportunity to mobilize funding and create awareness in our neighborhoods through our employees' passion, partnerships with our vendors, and the generous contributions by our customers. We focus on giving locally in the areas of health and human services, hunger relief, education and helping people with disabilities. Safeway Inc. and The Safeway Foundation have invested $1 billion in our neighborhoods since 2001. For more information about The Safeway Foundation, visit http://www.safewayfoundation.org.



Pointstreak 5050 (Formerly 5050 Central), a division of Pointstreak Sports Technologies Inc., is an electronic raffle software system that drives consumer participation in raffle events while providing accountability to the raffle process.  The Pointstreak 5050 system electronically captures every transaction while providing updated real-time raffle information to display devices located throughout the venue. Tickets are sold to fans through fixed touch-screen terminals and mobile devices, creating an effortless data collection system providing faster sales transaction, longer selling periods, accountability and substantial increases in average raffle proceeds. Pointstreak 5050 boasts some of sports' best brands as clients, with partners across the sports landscape including MLB, NFL, NHL, NBA, MLS as well as several NASCAR events, PGA tournaments and NCAA institutions. For more information, visit www.pointstreak5050.com.

Connect with Pointstreak 5050 on Facebook & Twitter.



Members of the National Basketball Association (NBA), the Portland Trail Blazers were founded in 1970 and purchased by Paul G. Allen in 1988. The team's rich heritage includes 29 playoff appearances, three trips to the NBA Finals, an NBA championship in 1977 and a commitment to community service and sustainability. With a corporate mission to make it better in the community, the Trail Blazers strive to help children and their families throughout Oregon and Southwest Washington live, learn and play. The Trail Blazers are the first and only professional sports franchise to receive the prestigious National Points of Light Award for excellence in corporate and community service. The Trail Blazers home arena, the Moda Center, became the first existing professional sports venue in the world to receive LEED Gold Certification. The team is also one of the founding members of the Green Sports Alliance. For more information, visit www.trailblazers.com.


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