Oct 10th, 2013
Philadelphia, Pa, – Front Row Marketing Services (FRMS), a Comcast-Spectacor Subsidiary and one of the world’s largest and fastest-growing sports and entertainment marketing firms, today announced a partnership with Pointstreak 5050, the leader in event based electronic 50/50 raffle software. This agreement will provide clients of Pointstreak 5050 with the opportunity to increase or introduce sponsorship sales and commercial rights associated with the 50/50 raffle. Pointstreak 5050 provides multiple touch points for potential sponsors including event based branding and sponsorship, retail activation, CRM, and digital media opportunities.
"Pointstreak 50/50 is a game changer," said Comcast-Spectacor President Peter Luukko. "The technology they provide and the ability to continue to monitor the growing 'pot' of money at an event is second to none. Seeing the endless possibilities for sponsorships and partnerships, this is a terrific opportunity for Front Row Marketing Services and Pointstreak to identify and create new and exciting opportunities to further enhance the game-day experience."
Scott Secord, President/CEO, Pointstreak Sports Technologies Inc. stated, “The growth and fan excitement surrounding the Pointstreak 5050 platform has been tremendous and the exposure the electronic raffles provides to potential corporate partners during the game experience is extensive. Through our partnership with Front Row Marketing Services we look forward to raising awareness of this unique branding and sponsorship opportunity that also provide incredible philanthropic rewards for foundations and charities.”
“The Pointstreak 5050 platform provides a truly innovative way for marketers to further leverage the affinity inherent in sports and entertainment. The positive attitudinal association with both fans’ favorite teams and philanthropic causes, that Pointstreak 5050 elegantly culminates, provides a multitude of opportunities for brand building. This platform bridges the gap between experiential, lifestyle, and cause marketing; and in partnership with Pointstreak 5050, we're excited to introduce this extraordinary opportunity to marketers" said Front Row Marketing Services President Chris Lencheski.
About Pointstreak 5050
Pointstreak 5050 (Formerly 5050 Central Ltd.), a division of Pointstreak Sports Technologies Inc., is the leader in electronic raffle software solutions that drive consumer participation in raffle events while providing accountability to the raffle process. The Pointstreak 5050 system electronically captures every transaction while providing updated real-time raffle information to display devices located throughout the venue. Tickets are sold to fans through fixed touch-screen terminals and mobile devices, creating an effortless data collection system providing faster sales transaction, longer selling periods, accountability and substantial increases in average raffle proceeds. Pointstreak 5050 boasts some of sports' best brands as clients, with partners across the sports landscape including MLB, NFL, NHL, NBA, MLS as well as several NASCAR events, PGA tournaments and NCAA institutions. Pointstreak 5050 has generated more than $50 Million in charitable proceeds for clients over the past 12 months.
For more information, visit www.pointstreak5050.com.
About Front Row Marketing Services:
Front Row Marketing Services®, a Comcast-Spectacor subsidiary headquartered in Philadelphia, Pennsylvania, and its sister company Front Row Analytics®, a proprietary sponsorship evaluation company, operate on a global to local platform in sports, entertainment, stadia, venues, consumer engagement and municipalities with divisions in the specific practices of College Rights, Municipal Rights, Digital Film and TV Rights, Venue and Team Rights and Social Media. We are a collection of veteran sports and entertainment executives operating on four continents with offices in 35+ cities whose portfolio of clients, present and past, stretches from professional sports teams in the Barclays Premier League (Norwich City FC), NFL (Seattle Seahawks, Philadelphia Eagles, Houston Texans), MLB (Pittsburgh Pirates, Kansas City Royals), NHL (Philadelphia Flyers), NBA (Philadelphia 76ers, Orlando Magic, Brooklyn Nets, Detroit Pistons), MLS (Seattle Sounders, Philadelphia Union), and AHL (Abbotsford Heat, Portland Pirates, Adirondack Phantoms, Hershey Bears); to venues (Wells Fargo Center, XFINITY Live! Philadelphia, The Greek Theatre, Singapore Sports Hub, Iowa Events Center, Budweiser Events Center, Miami Beach Convention Center, Rose Garden); to motorsports (Sam Schmidt Motorsports, Pocono Raceway, Dover Motorsports); to golf (PGA, LPGA); to international football matches (Trophée des Champions) and to college (Temple University, the University of North Dakota, Saint Cloud State University, Drexel University, James Madison University, Colonial Athletic Association, Valley of the Sun Bowl Foundation).
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for the NHL’s Philadelphia Flyers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.
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5050 Central is an electronic raffle system